COMMERCIALIZATION

Service Description

The capabilities to scale technology and access markets faster than your competition are on par with traditional drivers of sustainability such as scale, IP and access to capital. We know inspired genius and functional strengths--while essential--are not enough. Commercialization is a dynamic, agile process. Success hinges on the coordinated efforts of multi-discipline, cross functional teams that build on breakthroughs and ongoing improvements. Our Commercialization Advantage: • Market first, Tech second: Strategy matters more than spend • Discipline does too; else, creativity decomposes into a high cost, high distraction “random walk” • We organize activities around development phases instead of functions or disciplines • We ask the hard questions and demand honest answers to prevent big mistakes • We value partnership, tap a wider innovation eco-system and break down traditional barriers to execution; we engage with customers early • Our Design-Thinking philosophy is consumer focused and market driven • Our Market and Tech alignment process lowers capital and market access costs • Our proprietary Tech Readiness/Valuation Framework preserves investment options, binds risk and delivers on cost, schedule and performance Our Commercialization services begin at the intersection of technology and your business strategy: • Partnership Development • Market Analysis and Acquisition Strategy • Revenue Strategy • Business Plan • Investment Grade Due Diligence